Asia Pacific award programs

The MMA SMARTIES APAC Awards is the region’s premier competition dedicated to celebrating innovation, data-driven marketing, and mobile-first creative excellence. Organized by the MMA Global, the awards recognize the most effective and ground-breaking campaigns across the Asia-Pacific landscape that leverage modern technology to drive business growth. Its credibility is rooted in a rigorous judging process involving a panel of senior brand marketers and agency leaders who evaluate entries based on a four-pillar criteria: strategy, execution, creativity, and—most importantly—impact. Winning a SMARTIES APAC award is a definitive mark of digital leadership, signaling a brand's ability to master the complex "martech" ecosystem and deliver future-ready consumer experiences in one of the world's most mobile-centric markets.