Cannes Lions

Animal Health

Animal Health submission path and fit guidance.

0 sub-categories

Audio-Led Creativity

The innovative integration of different audio driven elements or channels that complement and build on each other to communicate the brand’s message and/or change consumer awareness and attitudes.

1 sub-categories

Automotive

Vehicles, other automobiles.

1 sub-categories

Automotive

Vehicles, other automobiles.

1 sub-categories

Brand Challenges & Opportunities

Work in these categories should focus on the brand challenge or opportunity identified.

0 sub-categories

Brand Experience & Activation: Sectors

The same entry can be submitted only once in this section.

0 sub-categories

Brand Positioning

Honouring strategic brand positioning that embeds into the organisational DNA to transform market perception and unlock new audience segments.

1 sub-categories

Branded Content for Gaming

Creative content crafted to build awareness for a brand by associating it with culture and values through the use of gaming and storytelling.

0 sub-categories

Branded Content for Music

Creative music content to promote a track, album, artist or brand.

0 sub-categories

Branded Content for Sport

Creative content crafted to build awareness for a brand by associating it with culture and values through sport.

0 sub-categories

Branded Content/Podcasts

Paid-for, sponsored or brand funded content/programming on all audio platforms including radio stations, streaming platforms, podcasts, programme sponsorship, etc.

1 sub-categories

Breakthrough on a Budget

Creative use of modest budgets and/or resources in relation to the market and/or industry to create maximum impact.

1 sub-categories

Business Operations and Technology

Redesign of internal operations and technology to drive results, engage employees and build culture.

0 sub-categories

Business Operations and Technology

Celebrating how a business successfully transforms inside and out.

0 sub-categories

Casting & Performance

Recognises the overall delivery of the script through performance, where voice performance is integral to the success of the spot.

1 sub-categories

Challenger Brand

Brands that have creatively adapted their approach in response to competitor pressure by challenging the status quo to create game-changing work that uses progressive thinking and innovative creativity.

1 sub-categories

Challenges & Breakthroughs

Creative and innovative work that is brought to life through deep cultural insight, regional context and progressive thinking.

0 sub-categories

Challenges & Breakthroughs

Creative and innovative work that is brought to life through deep cultural insight, regional context and progressive thinking.

0 sub-categories

Challenges & Breakthroughs

Creative and innovative work that is brought to life through deep cultural insight, regional context and progressive thinking.

0 sub-categories

Challenges & Breakthroughs

Creative and innovative work that is brought to life through deep cultural insight, regional context and progressive thinking.

0 sub-categories

Challenges & Breakthroughs

Creative and innovative work that's brought to life through deep cultural insight, regional context and progressive thinking.

0 sub-categories

Challenges & Breakthroughs

Creative and innovative work that is brought to life through deep cultural insight, regional context and progressive thinking.

0 sub-categories

Collaboration and Partnership Models

Celebrating pioneering partnerships that solve complex business challenges and reshape how organisations deliver value, access markets and unlock new opportunities that drive growth and innovation.

1 sub-categories

Commerce Channels

Work in these categories will be judged on commerce creativity and channel innovation.

0 sub-categories

Community

Work that focuses on the development, maintenance and nurturing of a community or fanbase.

0 sub-categories

Community

Work that focuses on the development, maintenance and nurturing of a community or fanbase.

0 sub-categories

Community

Work that focuses on the development, maintenance and nurturing of a community or fanbase.

0 sub-categories

Consumer Goods

All fast-moving and durable consumer goods, including but not limited to food and beverages, toiletries, cleaning products, other household goods, other FMCGs, clothing and accessories, furniture, and consumer electronics.

1 sub-categories

Consumer Goods

All fast-moving and durable consumer goods, including but not limited to, food and beverages, toiletries, cleaning products, other household goods, other FMCGs, clothing and accessories, furniture, and consumer electronics.

1 sub-categories

Consumer Products Promotion

Work created to drive choice for a specific branded product that does not require prescription but provides either a meaningful health benefit or supports personal wellbeing.

0 sub-categories

Consumer Services/Business to Business

All commercial public services, legal, financial, B2B technology, consultancies and professional services, other business services, internal and corporate communications.

1 sub-categories

Consumer Services/Business to Business

All commercial public services, legal, financial, B2B technology, consultancies and professional services, other business services, internal and corporate communications.

1 sub-categories

Content Placement

The contextually relevant creation and placement of sponsored messaging within appropriate programming.

1 sub-categories

Corporate Purpose & Social Responsibility

Purpose-driven work/brand activism that addresses social, ethical and environmental issues.

1 sub-categories

Creative Commerce: Sectors

The same entry can be submitted only once in this section.

0 sub-categories

Creative Effectiveness: Sectors

Work in this section should focus on effectiveness achieved in a particular sector, and whether the work achieved or exceeded its objectives and goals.

0 sub-categories

Creative Operations & Process Innovation

Recognising creative solutions that transform how an organisation operates, from supply chain optimisation to service delivery excellence.

1 sub-categories

Creative Strategy: Sectors

The same entry can be submitted only once in this section.

0 sub-categories

Creative Technology & Innovation

Honouring the creative implementation and integration of technology solutions that solve business challenges, transforming how brands operate, engage audiences or deliver services.

1 sub-categories

Cultural Engagement

Work that honours marketers who craft strategic solutions rooted in the lived experiences of culturally grounded communities.

1 sub-categories

Culture & Context

Work that is brought to life through cultural insights and regional context.

0 sub-categories

Culture & Context

Work that is brought to life through cultural insights and regional context.

0 sub-categories

Customer Experience & Personalisation

Work that transforms customer interactions through creativity by developing innovative customer-centric cultures, processes and teams.

1 sub-categories

Customer Experience Design

Customer-facing creative experience focused design that has created new ways for brands to interact with their customers.

0 sub-categories

Data & Analytics

Transformative approaches to customer insight and targeting to effectively build new products/services or scale existing ones.

0 sub-categories

Direct to Consumer

Direct to Consumer submission path and fit guidance.

0 sub-categories

Early-Stage Technology

Early-Stage Technology submission path and fit guidance.

0 sub-categories

Engagement

Creative commerce work in this section should focus on engaging and captivating audiences both online and offline.

0 sub-categories

Excellence in Brand Experience

Excellence in Brand Experience submission path and fit guidance.

0 sub-categories

Excellence in Creative Strategy

The work here should show strategic vision, planning and execution as part of a branded communication campaign.

0 sub-categories

Gaming-Led Brand Experience

Meaningful, engaging experiences and activations created to attract or maintain an audience.

0 sub-categories

Glass

Glass submission path and fit guidance.

0 sub-categories

Health Awareness & Advocacy

Work that promotes general health awareness, encourages proactive personal care or inspires advocacy and donations for legitimate health related causes.

0 sub-categories

Health Services & Corporate Communications

Work created to communicate a health brand ethos through public-facing corporate image campaigns or directly promote public health services and facilities, medical insurance and financial plans.

0 sub-categories

Healthcare

Pharma, OTC drugs, wellness.

1 sub-categories

Healthcare

Pharma, OTC drugs, wellness.

1 sub-categories

Innovation

Innovation submission path and fit guidance.

0 sub-categories

Insights & Research

Insights & Research submission path and fit guidance.

0 sub-categories

Local Brand

Work for brands distributed solely within a specific locality.

1 sub-categories

Luxury

Luxury submission path and fit guidance.

0 sub-categories

Market

Work in this section should demonstrate how it enabled the brand to effectively achieve their objectives in a chosen market.

0 sub-categories

Market Disruption

Brands that have creatively adapted their strategy in response to local / regional / global issues, embracing new ways of delivering their brand while showing consideration for the consumer.

1 sub-categories

Marketing Effectiveness & Growth

Celebrating enduring brand platforms that have delivered growth through sustained creative investment, regular reinvention and consistent execution.

1 sub-categories

Media/Entertainment

Music, film, television, publications and media, books, news, digital platforms and other media.

1 sub-categories

Media/Entertainment

Music, film, television, publications and media, books, news, digital platforms and other media.

1 sub-categories

Music-Led Brand Experience

Meaningful, engaging experiences and activations created to attract or maintain an audience.

0 sub-categories

Non-Regulated

Work created for a non-regulated branded product, service, therapy or company.

0 sub-categories

Not-for-Profit / Charity / Government

Government, public information, NGOs, military, charities, non-profit organisations.

1 sub-categories

Partnership

Partnership submission path and fit guidance.

0 sub-categories

Partnerships

Exceptional strategic partnerships between brands and gaming-related entities.

0 sub-categories

Partnerships

Exceptional strategic partnerships between brands and music entities.

0 sub-categories

Partnerships

Exceptional strategic partnerships between brands and sports-related entities.

0 sub-categories

Partnerships & Perspectives

Partnerships & Perspectives submission path and fit guidance.

0 sub-categories

Peace

Peace submission path and fit guidance.

0 sub-categories

People

People submission path and fit guidance.

0 sub-categories

Planet

Planet submission path and fit guidance.

0 sub-categories

Prosperity

Prosperity submission path and fit guidance.

0 sub-categories

Regulated

Work created for a specific regulated branded product, service, therapy or company to drive choice, progress healthcare advancement and raise awareness and understanding of a disease or medical condition.

0 sub-categories

Retail Experience & Activation

The work in these categories must have taken place within a retail environment.

0 sub-categories

Script

Recognises the ability of script to creatively transform a brand idea or message into an audio context that enhances the experience of the listener and meets the confines of the brief and regional regulations.

1 sub-categories

Single-Market Campaign

Work that aired or ran in a single country / region / market.

1 sub-categories

Social Behaviour

Work inspired by a specific audience or community, relying on identifiable social behaviour.

1 sub-categories

Sound Design

The process of specifying, acquiring, manipulating or generating audio elements, including sound effects, location recordings, ‘Atmos’, etc.

1 sub-categories

Sport-Led Brand Experience

Meaningful, engaging experiences and activations created to attract or maintain an audience.

0 sub-categories

Talent & Workplace Culture

Recognising transformative projects that focus on building a creative infrastructure by investing in talent and leadership at all levels and nurturing a culture of innovation.

1 sub-categories

Titanium

Breakthrough ideas that are provocative and point to a new direction in the industry.

0 sub-categories

Touchpoints & Technology

The use of technology and multiple touchpoints across a brand experience or activation.

0 sub-categories

Transformative Strategy

Work that transforms human insights into strategic advantages, converting innovative concepts into tangible business outcomes.

0 sub-categories

Travel, Leisure, Retail, Restaurants & Fast-Food Chains

All transport- and travel-related services, including public transport and tourism boards.

1 sub-categories

Travel, Leisure, Retail, Restaurants & Fast-Food Chains

All transport- and travel-related services, including public transport and tourism boards.

1 sub-categories

Use of Audio & Radio as a Medium

The innovative or creative use of audio or radio as a medium, with evidence of how it was used in a creative and innovative way to communicate the brand’s message.

1 sub-categories

Use of Audio & Radio Technology

Forward-thinking ideas that directly enhance the experience of the listener.

1 sub-categories

Use of Humour

Work that celebrates the art of humour in branded communications.

1 sub-categories

Use of Music

Including, but not limited to, original composition, licensed recordings or adapted/altered versions of an existing recording.

1 sub-categories

User Experience

Commerce work in this section should focus on the customer journey, ensuring a seamless experience at every touchpoint.

0 sub-categories

Veterinary

Veterinary submission path and fit guidance.

0 sub-categories

Voice Activation

The innovative application and use of voice platforms and voice-activated technologies to create interactive/immersive storytelling that drives engagement and enhances the experience of the listener.

1 sub-categories